Reach the people who will actually buy.
Describe your ideal customer in plain English. Get a verified, launch-ready marketing list in seconds — from 263 million U.S. consumer records.
It’s also your marketing data analyst: profiling, comparison, and customer intelligence — unlimited on every plan.
15 minutes · bring a real campaign · we build your audience live · month-to-month, no annual contract
Homeowners in Utah who moved in the last 90 days, household income $100K+
12,582
Matching records
518
Attributes each
3
Channels ready
What you can ask
Describe anyone. Get the list.
Consumer, property, mortgage, auto, business, and professional files sit in one place — so one plain-English question can cross all of them. A few of the searches it can run:
Pool builder
“Homeowners in Dallas–Fort Worth with kids at home, household income over $150K, and no pool.”
ConsumerProperty
Luxury auto dealer
“Golfers who own a second home in Florida and drive a luxury SUV.”
ConsumerPropertyAuto
Home equity lender
“Homeowners with at least 40% equity and a mortgage rate above 7%.”
PropertyMortgage
BDR prospecting
“Dental practices in Arizona with 10–50 employees — the owner’s name and direct email.”
BusinessProfessional
Wealth manager
“Executives at software companies who own a home worth more than $1M.”
BusinessConsumerProperty
Solar & EV brands
“Recent donors to environmental causes who already drive a hybrid.”
ConsumerAuto
Illustrative searches, built on real fields in our files. See what’s in the data →
Three ways to use our data
One data foundation. Pick how you plug in.
Ask for an audience in plain English, take a whole database into your own stack, or call it from your code and AI agents. Same proprietary U.S. data underneath all three — and every price is published.
AI Platform
app.DataLaboratory.ai
Describe your audience; get the list in seconds. Profile customers, compare files, build lookalikes, and push straight to your channels.
- Plain-English audience builder
- Unlimited analysis on every plan
- 3 plans · 50K–900K records/mo
$3,000/mo
Month-to-month · no annual contract
Explore the platform →Data Licensing
Master files · movers · append
Take a full master database into your own stack, fill the blanks in your customer file, or get fresh movers every week.
- Unlimited use, refreshes included
- Match & append at $0.075/matched record
- Portal, SFTP, or straight to your cloud
$7,500/mo
Per master file · annual commitment
Explore licensing →API & MCP
REST API · MCP server · Claude plugin
Put the full catalog behind your own product, workflows, and AI agents. Counts, audience pulls, and enrichment as calls.
- Pay only for records returned
- No subscription, no minimums
- Works with Claude and any MCP client
as low as$0.10/record
No subscription · pay as you go
Explore the API →Not sure which fits? Compare all three side by side →
The problem
Most campaigns don’t fail on creative. They fail because the wrong people saw them.
Roughly a quarter of programmatic ad spend is wasted (ANA, 2023) — and the industry’s answer is still a sales call and a five-figure contract. Getting the right list has always come with a catch:
Pay the broker’s markup.
Email. Quote. Count. File. A week later you get a list you couldn’t inspect, at a price you couldn’t compare — and your competitor’s campaign is already live.
Sign the contract.
The big vendors want tens of thousands a year, paid up front, before you’ve seen a count — and a data team on payroll to make it usable.
Settle for stale.
Contact data decays every month. The one-off list you bought is dying in your CRM right now — and every dead record is budget already spent.
So you make the call every marketer hates: launch to a list you don’t trust, or don’t launch at all. Then the budget review comes around, and you’re defending spend you couldn’t control.
And the old playbook is getting harder: people click a traditional search result roughly half as often when an AI summary appears (Pew Research Center, 2025). Waiting to be found is no longer enough. You have to go find your buyers — and that starts with knowing exactly who they are.
You shouldn’t need a six-figure contract — or a data team — to know exactly who your customer is.
The AI platform
The lab, and the list.
Two things in one subscription: a marketing data analyst on demand, and the data itself. Searching, counting, profiling, and comparing are unlimited. Records count only when they leave the platform. The subscription buys the data team. The tokens buy the data.
01 — Describe
Plain English in. A counted audience out.
Say who you want to reach. The platform writes the query, runs it across hundreds of millions of records, and shows you the count — before you spend a dollar. Refine it like a conversation: “only homeowners,” “drop anyone already in my CRM.”
02 — Analyze
A marketing data analyst, on demand.
Upload your customers and see who they really are — up to 518 attributes each. Compare the customers you won five years ago with the ones you’re winning today, and see exactly what changed. Run lookalike and propensity models. Unlimited on every plan.
03 — Discover
Start from any website — even a competitor’s.
Paste a URL. The platform reads what the business sells and recommends the audiences most likely to buy it. Not a traffic estimate — a list.
04 — Bring your data
Your CSV, queryable in minutes.
No schema work, no engineer. Suppress existing customers, enrich blanks, and seed lookalikes from your best buyers.
05 — Launch
Activate anywhere.
Export a CSV, enrich with emails and phones, or push straight to your ad platforms — with ad copy drafted on the way out.
The data underneath
Seven figures of data. One question away.
We spend seven figures a year assembling consumer, property, mortgage, auto, business, and professional data. You get all of it in one place, for a monthly subscription.
263M+
U.S. adults
Person- and household-level.
165M+
Properties
Across 3,000 counties.
900M+
Email records
With ongoing hygiene.
Weekly
New movers
Fresh life-event data.
We’ve spent years on the other side of the broker’s wait — watching good campaigns die waiting on a file, and budgets burn on lists that were stale at delivery. So we removed everything between you and the data: the broker, the contract, the SQL.
Life after the broker
Imagine Monday with a data team on standby.
Launch this week, not next month.
Campaign idea at 9:00. Audience, count, and file by 9:10. The speed advantage compounds with every campaign.
Defend every dollar.
Walk into the budget review knowing exactly who you reached and why they were worth reaching. Fresh data, your filters, receipts included.
Spot your next market first.
Profile your customers, compare audiences, and find the lookalikes nobody else is talking to — before your competitor’s agency does.
Found 48,210 matching households across the three offices. Want them as a file, or pushed to your ad account?
48,210
Households
91%
w/ address
3
Offices
Illustrative example
API & MCP
Our data, inside your code and AI agents.
The same catalog behind the platform, as calls your software can make. Connect it to Claude, wire it into your product, or let an agent build audiences on its own.
MCP server
Plug the full catalog into any MCP-capable AI tool or agent.
Claude plugin
Ask for audiences, market sizing, and reports mid-conversation.
REST API
Counts, audience pulls, and enrichment as endpoints.
As low as $0.10 per record · no subscription
Use cases
Built around the jobs marketers actually do.
Competitor Audience Analysis
See who your competitor is selling to.
See how →Profile Your Customer File
Know who your customers actually are.
See how →Find Your Next Customers
Find your next 10,000 customers.
See how →Win the Budget Meeting
Walk into the budget meeting with the data.
See how →Compare Two Lists
Compare two lists before you spend.
See how →Size Your Next Market
Know which market to enter next.
See how →Reach New Movers
Reach movers before they’ve unpacked.
See how →All use cases
Browse the hub →The plan
Three steps. No mystery.
Book a demo.
Fifteen minutes. Bring a real campaign — we’ll build your actual audience live, not show you slides.
Pick your way in.
The platform, a license, or the API — we’ll tell you honestly which one your volume and team call for.
Launch everywhere.
Export it, enrich it, or push it straight to your email, ads, and direct-mail platforms. Then go win.
The longer version
Audience data, without the middleman.
For decades, marketing teams had two ways to buy audience data: a static one-off list that started going stale the day it arrived, or a five-figure annual contract with an enterprise vendor — plus the data team to make it usable. That gap is exactly where most growing companies live: big enough to have real acquisition spend, too small to have a data team.
Data Laboratory closes it three ways. app.DataLaboratory.ai puts our proprietary U.S. databases — 263 million adults, 165 million properties, weekly new-mover feeds, auto, business, and life-event data — behind a single plain-English question, with unlimited profiling and analysis. Data licensing hands data teams a full master file for their own stack, or appends fresh fields to the file they already have. And the API and MCP server let developers and AI agents call the same data, paying per record.
Every price is on the pricing page. The fastest way to prove we’re not like the industry we came from is to show you the number before you ever talk to us.
Plain answers
The questions everyone asks.
What is Data Laboratory?
Who is it for?
Which product is right for me?
What if $3,000 a month is more than my budget?
How is it different from audience-intelligence tools?
Is the data legal to use?
Your next campaign deserves a better list.
Every month on the old way is another month of budget hitting dead records. Book a 15-minute demo and bring a real campaign — we’ll build your audience live. Worst case, you leave with a count and a price. Best case, you never wait on a broker again.
15 minutes · bring a real campaign · we build your audience live