Comparison
Data Laboratory vs. enterprise data contracts.
The enterprise data model works — for enterprises. Here’s what it actually costs everyone else, with sources.
Side by side
The missing middle, priced in public.
| Factor | Enterprise data vendors | Data Laboratory |
|---|---|---|
| Pricing visibility | Custom quotes behind a discovery call. No published prices. | Every plan and rate published: $3,000–$15,000/month platform, licensing from $7,500/month, API as low as $0.10/record. |
| Typical cost | Median verified contracts: ~$33.5K/yr (ZoomInfo) and ~$41.4K/yr (Dun & Bradstreet), per Vendr’s purchase data. Clean-room setups start around $200K (IAB). | $36,000/yr at the entry tier — but month-to-month, so the real commitment is one month. |
| Commitment | Annual, prepaid, with auto-renew and built-in escalators. | Month-to-month. Cancel at the end of any month. |
| Team required | A data team to integrate and query it; clean rooms typically involve six or more dedicated staff (IAB). | None. Plain English is the query language. |
| Analysis | Your team’s job, on your infrastructure. | Built in and unlimited: profiling, file comparison, customer intelligence on every plan. |
Scroll the table sideways to see both columns.
Sources: Vendr verified purchase data (ZoomInfo, Dun & Bradstreet medians); IAB State of Data 2023 (clean-room costs and staffing). Figures are market medians, not any vendor’s published pricing.
When the enterprise contract is still the right call.
Genuine enterprise scale — procurement teams, a staffed data organization, warehouse infrastructure, and compliance workflows that demand it. If that’s you, those vendors are built for you. If it isn’t, you’ve been priced into someone else’s product.
And if you do have a data team and want the files in your own warehouse, data licensing gives you a full master file from $7,500/month (annual commitment), with the price published.
Real numbers, upfront.
You’ve already seen our prices — they’re on the site. The demo is 15 minutes, and we build your audience live during it.
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