We build the databases. You use them.

Data Laboratory started as a research facility for real estate and property data, and grew into a data aggregation and analytics company that processes over 35 billion records a year — for clients in nearly every industry of the modern economy.

Eighteen years of that gives you a particular vantage point. We watched marketing teams wait a week for a file they described in one sentence. We watched companies sign five-figure annual contracts, then hire a data team just to use what they bought. We watched good campaigns launch on lists that were stale at delivery — and marketers take the blame for results the data decided.

Here’s what we came to believe: you shouldn’t need a six-figure contract or a data team to know exactly who your customer is. The data industry is old, slow, and monolithic. Prices hide behind discovery calls. The people who need audience data most are the ones the industry made it hardest for.

We’re the counter-argument. We build and own our databases instead of reselling someone else’s. We publish our prices on the website. And we put that data in front of you whichever way your team works — in plain English, in your own warehouse, or inside your code.